The announcement of the 2019 Australian Business Awards has seen the launch campaign for TLC Aged Care’s Clifton Views recognised as an ABA100 Winner in the category of Marketing Excellence. Clifton Views was officially launched on 24 August 2018 with a rooftop function overlooking the Melbourne skyline that was attended by over 200 guests. The opening event was the culmination of a multi-channel marketing campaign that incorporated radio, television, digital, print and display advertising.
CEO of TLC Healthcare, Lou Pascuzzi says that winning an ABA100 award in a category as competitive as Marketing Excellence is a defining moment for the organisation.
“The launch of Clifton Views onto the Australian aged care market represents two years of hard work by TLC’s Marketing Team. This iconic home is the first 10-level development in Australia solely dedicated to residential aged care, so we had an interesting story to tell. The level of excitement around the opening of Clifton Views was a testament to the success of our marketing campaign and the skills of my team.
2019 is the fourth year that TLC Healthcare has been recognised as a Winner of The Employer of Choice for the Australian Business Awards. CEO of TLC Healthcare, Lou Pascuzzi says that these awards are testament to the innovative approach TLC takes engaging their team in a holistic employee experience strategy.
“TLC Healthcare has been recognised as a Winner for Employer of Choice at the Australian Business Awards in 2016, 2017, 2018, and now again in 2019. This award represents the opportunity for TLC to test our employee experience strategy against some of the most forward thinking employers in Australia.
Integration is vital to providing services that care for a family’s multiple generations in a single cutting-edge facility. Visiting ageing relatives and chauffeuring children to and from childcare,while also finding the time to fit in a workout at the gym and meet friends for coffee can be tiring. Luckily for parents, all these activities can be undertaken under one roof when TLC Healthcare’s latest development opens in Mordialloc.
TLC Aged Care Their mission is to be leaders in innovative and integrated healthcare renowned for providing wellbeing to their communities. TLC Aged Care has embarked on an investment strategy to revitalize residential aged care in Australia. The investment will ensure that their residents and the wider community have access to quality medical services and the highest standards in residential aged care.